Although not a dancer (and it's very clear if you've ever seen me attempt), I've always been connected to friends and family passionate about dance. Throughout all these relationships I noticed a need in the community. There are countless mediums to connect people interested in other creative areas, whether it be art, music, modeling, etc.. However, nothing of quality exists for those in the dance community. This is a community filled with extrememly passionate, talented individuals that are constantly looking for inspiration. My hope is they would embrace a tool that allowed them to spread their love for the art of dance.


Competitive Analysis

I had already done extensive research in the past, but needed to verify there is a need in the market. I need to pinpoint what exists, what doesn't exist and what could be done better.

I created a Paper document to organize my findings. I focused on many different areas that range from emotional impression, overall customer experience, onboarding, UX, user flows and market features.


Based on my competitive analysis, it appears there is clearly demand for our product. However, I still need to validate my assumptions with what I believe is my target market. Would they use a product like this? What would there specific goals be with a product like this? Exposure? Inspiration? Connections? Do they find it useful at all?

I was able to conduct multiple interviews. I put together some quick, prototypes (I start on paper and move to digital) to provide context and visual aids for the interviewees. Although I don't want to sway the interviewee in any direction, I do think it's essential to help them conceptualize my idea.

After gathering feedback, I had a good idea of the features that we should consider for our MVP. I put together a tentative sitemap, to allow for development to begin. We'll iterate on the flow as the product cycle continues.


After reviewing data, this seemed like a good time to identify some lean personas I'd be designing for. I ended up creating four different personas. I will iterate on these as more research is conducted.


I find that it's easiest for me to conceptualize the information architecture when designing user flows with some form of visual aid. For my process, what works best is usually some form of wireflows. Providing that context within the flow helps me to identify red routes vs other user objectives.

After more user testing and solidifying the IA, views and layout, it was time to build a design system and pattern library.

We had a beta release a few months ago. From that release, we gathered valuable feedback both quanitative and qualitative in nature. We are soon going to be releasing a redesigned landing page that we suspect will greatly improve user acquisition rates and improve the onboarding process. There will be an inhanced focus on invitations and social sharing in the user onboarding flow.

In the meantime, you can view some shots of a few views that are currently being adjusted.